Sunday, January 26, 2020

Effect of Electromagnetic Field of Mobile Phones

Effect of Electromagnetic Field of Mobile Phones Introduction Mobile phones have become indispensable as communication tools in the present world. From 1990 to 2013, worldwide mobile phone subscriptions grew from 12.4 million to over 6.8 billion, penetrating more than 95% of the global population and reaching the bottom of the economic pyramid to cater to the lower socioeconomic groups as well (International Telecomunication union, Geneva). The Indian telecom industry has undergone market liberalization at a very rapid pace and grown since 1990. Today, India has become one of the fastest growing telecom markets in the world. India is the world’s second largest mobile phone user base with over 929.37 million users in the year 2012 (Mittal Anuj 2013) (TRAI). Widespread mobile phone ownership and usage has aroused public concern over possible harmful biological effects of their use. Electromagnetic frequencies of mobile phones emit radiations between the 800 MHz and 2000 MHz, which causes excitation and rotation of water molecules and some other organic molecules, hence causing thermal and non-thermal effects on humans (Frey AH, 1998). Effects of electromagnetic fields (EMF) transmitted by mobile phones over human health, is a matter of public and scientific concern. Burning sensation and sensation of warmth around the ear (Oftedal G 2000), headache (Frey AH, 1998), sleep disturbance (Borbely AA, 1999), changes in the cognitive functions and neural activity (Preece AW,1999) (Hamblin DL, 2004), as well as changes such as decrease in the cerebral blood flow and alteration in functioning of blood brain barrier has been reported as the effects of mobile phones use. (Fritze K) (Haarala C, 2003). The potential carcinogenic effects of radiations emitted from mobile phones is controversial (Repacholi MH, 1997) (Moulder JE, 1999). Therefore, any biological effect related to mobile phone use, should be considered as a high-priority health issue. The hearing system is in the close proximity to the mobile phone so hearing system is potentially the most affected target for thermal and non-thermal effects. The external ear provides the route by which electro-magnetic frequencies from mobile phones reach the peripheral and central auditory system, which leads to relatively high energy deposition in the ear. The auditory system and particularly the cochlear outer hair cells (OHC) are known to be highly sensitive to a variety of exogenous and endogenous factors. Externally applied electrical and magnetic fields are known to produce some hearing sensation in the ear (Watanabe Y, 2000). Proximity of ear to electromagnetic source may lead to even larger damage and side effects such as hearing loss. One report, released from researchers at the Post Graduate Institute of Medical Education and Research in Chandigarh, India, revealed that people who talk on a cell phone for more than an hour a day were found to have suffered losses of hig h-frequency hearing (Panda NK, 2010). However, little attention has been paid to the effects of electromagnetic field (EMF) of mobile phones on hearing. Till date, the interaction between electromagnetic fields (EMF) emitted by mobile phones and auditory function is not well established. Clear conclusions cannot be drawn from studies available, about the presence or absence of effects because of the limited sample sizes and short duration of studies. Despite of all these evidence, only recently, some studies have analyzed the effects of mobile phones on the human auditory system. However, the results are not consistent and are variable among different study designs. Only limited research data concerning interaction between EMF emitted by mobile phones and auditory function and possible impact on hearing, are available in the literature. The animal experiment, distortion product otoacoustic emissions (DPOAEs) did not show statistically significant changes on the outer hair cells functionality of adult as well as developing rats exposed to EMF at 900-1800 MHz frequencies for 1–2 h per day for 30 days(Parazzini M,2002) (Kizilay A, 2003). No appreciable change was seen in evoked otoacoustic emissions (OAEs) and none of the subjects reported a deterioration in hearing threshold level after 10 minutes exposure to the EMFs emitted by mobile phones in a recent human experiment to study the effects of the EMF of mobile phones on hearing status(Ozturan O, 2002). Other studies based on the brainstem evoked audiometry response (BERA) concluded that 30 minutes of mobile phone use has no adverse effect on the human auditory system(Arai N) (Gà ¡bor Stefanics, 2007). These small number of publications show that there is a big gap in the knowledge of potential biological effects of cellular phone use on hearing. Mobile phone is based on the two way radio communication between a portable handset and closest base station. Cellular system divides the city into small cells, which vary from hundreds of metre in densely populated areas, to kilometres in the sparsely populated areas. Each cell has abase stationthat consists of a tower and a small building containing the radio equipment. A cell phone is aduplexdevice, which means that there are two different frequencies, one for talking and another separate frequency for listening. Therefore, both persons can talk on the call at the same time. Mobile phones operate withincells, and they can switch cells as from one cell to another as we move around from one place to another. This gives cell phones this incredible range, because the call is transferred between the base stations (cell) without interruption. The radio communications utilizes electromagnetic waves at frequency around 900 MHz to carry information via small change in the wave’s frequency. A base station antenna typically radiates the radiations of about 60 Watts and a handset emits the radiations of 1-2 Watts. The antenna of a mobile phone emits radiations equally in all directions but a base station, unlike cell phone, produces a beam that is much more directional. There are two common technologies used by mobile-phone networks for transmitting information: TDMA [(Time Division Multiple Access) also known as GSM(Global System for Mobile communications)] does it by chopping the signals into sequential time frames. Each user of the channel takes turns to transmit and receive signals. In reality, only one person is using the channel at a given point of time. One of the important features of GSM system is theSubscriber Identity Module (SIM card). The SIM is a small, detachablesmart card, which contains the users subscription information (i.e. validity and talktime) and phone book. This allows the user to retain his or her information while switching mobile phone handsets. Alternatively, the user can also change service provider while retaining the handset, by changing the SIM card. GSM is currently the market leader in mobile phone industry (Michel Mouly, 1992). CDMA (Code Division Multiple Access) The CDMA is based on spread spectrum technology which uses the whole bandwidth available. This allows each user to transmit frequency to the entire spectrum at all the time. CDMA uses a type of digital modulation called spread spectrum. CDMA spreads the voice data over the channel in a random fashion. The receiver undoes this randomization and collects the bits together to produce the sound. CDMA is an example ofmultiple accesses, in which several transmitters can send information over a single communication channel at the same time. This allows several users to share a band of frequencies (Andrew J, 1995). GSM phones emit continuous wave pulses, so there is a great need to reduce the exposures to electromagnetic fields emitted from the cell phones with â€Å"continuous wave pulses†. On the other hand CDMA cell phones do not produce these pulses. GSM phones emit about 28 times more radiation when compared to the CDMA mobile phones. Therefore, GSM phones are more biologically harmful as compared to CDMA. Subtle deleterious effects to hearing can be assessed by modalities such as BERA, otoacoustic emission (OAE) and Pure tone audiometry, which measure the cochlear and retrocochlear , outer hair cochlear cell and middle ear functions respectively. In the evaluation of the functional status of auditory nerve and brainstem auditory sensory pathway Brainstem Auditory Evoked Response is a simple and effective method. It is a noninvasive and reproducible method that requires less cooperation of patient and measures the specific part of the auditory pathway. It is not significantly affected by state of consciousness, drugs and variety of environmental factors including other sensory inputs to cortex. BERA is an objective diagnostic tool widely used in modern neurophysiology. It represents the electrical events generated along the auditory pathway which is recorded from the scalp. These responses include several waves related to the specific areas of auditory pathway. Latencies of these waves reflect the neural conduction velocity at corresponding levels of auditory brainstem. Pure tone  audiometry  (PTA) is the keyhearing testused to identifyhearing threshold levels of an individual, enabling determination of the degree, type and configuration of ahearing loss. Thus, it provides the basis for diagnosis and management. PTA is a subjective, behavioral measurement of hearing threshold, as it relies on patient response topure tonestimuli. Therefore, PTA is used on adults and children old enough to cooperate with the test procedure. The initial laboratory exploration of OAEs coincided with, and contributed to, the rapid development of a new understanding of cochlear function. Numerous experiments have demonstrated that OAE are intimately associated with a key feature of the cochlear mechanism that has become known as the â€Å"cochlear amplifier†(Cooper NP, 1997). With OAEs it is possible to demonstrate cochlear mechanical frequency selectivity and nonlinearity and to observe the depression of cochlear activity caused by noise, drugs and medial olivocochlear stimulation. AIMS AND OBJECTIVES This study is designed to evaluate the potential effects of electromagnetic field of mobile phones on human ear. Assessment of hearing threshold by pure tone audiometry and there comparison in users and non-users. Assessment of auditory pathway by Brainstem Evoked Response Auditory (BERA), and there comparison in mobile phone users and non-users. Assessment of cochlear function by recording the otoacoustic emissions produced from outer hair cells of inner ear, and there comparison in mobile phone users and non-users.

Friday, January 17, 2020

Democratic Origins and Revolutionary Writers, 1776-1820 Essay

James Fenimore Cooper (Photo courtesy Library of Congress) The hard-fought American Revolution against Britain (1775-1783) was the first modern war of liberation against a colonial power. The triumph of American independence seemed to many at the time a divine sign that America and her people were destined for greatness. Military victory fanned nationalistic hopes for a great new literature. Yet with the exception of outstanding political writing, few works of note appeared during or soon after the Revolution. American books were harshly reviewed in England. Americans were painfully aware of their excessive dependence on English literary models. The search for a native literature became a national obsession. As one American magazine editor wrote, around 1816, â€Å"Dependence is a state of degradation fraught with disgrace, and to be dependent on a foreign mind for what we can ourselves produce is to add to the crime of indolence the weakness of stupidity. † Cultural revolutions, unlike military revolutions, cannot be successfully imposed but must grow from the soil of shared experience. Revolutions are expressions of the heart of the people; they grow gradually out of new sensibilities and wealth of experience. It would take 50 years of accumulated history for America to earn its cultural independence and to produce the first great generation of American writers: Washington Irving, James Fenimore Cooper, Ralph Waldo Emerson, Henry David Thoreau, Herman Melville, Nathaniel Hawthorne, Edgar Allan Poe, Walt Whitman, and Emily Dickinson. America’s literary independence was slowed by a lingering identification with England, an excessive imitation of English or classical literary models, and difficult economic and political conditions that hampered publishing. Revolutionary writers, despite their genuine patriotism, were of necessity self-conscious, and they could never find roots in their American sensibilities. Colonial writers of the revolutionary generation had been born English, had grown to maturity as English citizens, and had cultivated English modes of thought and English fashions in dress and behavior. Their parents and grandparents were English (or European), as were all their friends. Added to this, American awareness of literary fashion still lagged behind the English, and this time lag intensified American imitation. Fifty years after their fame in England, English neoclassic writers such as Joseph Addison, Richard Steele, Jonathan Swift, Alexander Pope, Oliver Goldsmith, and Samuel Johnson were still eagerly imitated in America. Moreover, the heady challenges of building a new nation attracted talented and educated people to politics, law, and diplomacy. These pursuits brought honor, glory, and financial security. Writing, on the other hand, did not pay. Early American writers, now separated from England, effectively had no modern publishers, no audience, and no adequate legal protection. Editorial assistance, distribution, and publicity were rudimentary. Until 1825, most American authors paid printers to publish their work. Obviously only the leisured and independently wealthy, like Washington Irving and the New York Knickerbocker group, or the group of Connecticut poets known as the Hartford Wits, could afford to indulge their interest in writing. The exception, Benjamin Franklin, though from a poor family, was a printer by trade and could publish his own work. Charles Brockden Brown was more typical. The author of several interesting Gothic romances, Brown was the first American author to attempt to live from his writing. But his short life ended in poverty. The lack of an audience was another problem. The small cultivated audience in America wanted well-known European authors, partly out of the exaggerated respect with which former colonies regarded their previous rulers. This preference for English works was not entirely unreasonable, considering the inferiority of American output, but it worsened the situation by depriving American authors of an audience. Only journalism offered financial remuneration, but the mass audience wanted light, undemanding verse and short topical essays — not long or experimental work. The absence of adequate copyright laws was perhaps the clearest cause of literary stagnation. American printers pirating English best-sellers understandably were unwilling to pay an American author for unknown material. The unauthorized reprinting of foreign books was originally seen as a service to the colonies as well as a source of profit for printers like Franklin, who reprinted works of the classics and great European books to educate the American public. Printers everywhere in America followed his lead. There are notorious examples of pirating. Matthew Carey, an important American publisher, paid a London agent — a sort of literary spy — to send copies of unbound pages, or even proofs, to him in fast ships that could sail to America in a month. Carey’s men would sail out to meet the incoming ships in the harbor and speed the pirated books  into print using typesetters who divided the book into sections and worked in shifts around the clock. Such a pirated English book could be reprinted in a day and placed on the shelves for sale in American bookstores almost as fast as in England. Because imported authorized editions were more expensive and could not compete with pirated ones, the copyright situation damaged foreign authors such as Sir Walter Scott and Charles Dickens, along with American authors. But at least the foreign authors had already been paid by their original publishers and were already well known. Americans such as James Fenimore Cooper not only failed to receive adequate payment, but they had to suffer seeing their works pirated under their noses. Cooper’s first successful book, The Spy (1821), was pirated by four different printers within a month of its appearance. Ironically, the copyright law of 1790, which allowed pirating, was nationalistic in intent. Drafted by Noah Webster, the great lexicographer who later compiled an American dictionary, the law protected only the work of American authors; it was felt that English writers should look out for themselves. Bad as the law was, none of the early publishers were willing to have it changed because it proved profitable for them. Piracy starved the first generation of revolutionary American writers; not surprisingly, the generation after them produced even less work of merit. The high point of piracy, in 1815, corresponds with the low point of American writing. Nevertheless, the cheap and plentiful supply of pirated foreign books and classics in the first 50 years of the new country did educate Americans, including the first great writers, who began to make their appearance around 1825. THE AMERICAN ENLIGHTENMENT The 18th-century American Enlightenment was a movement marked by an emphasis on rationality rather than tradition, scientific inquiry instead of unquestioning religious dogma, and representative government in place of monarchy. Enlightenment thinkers and writers were devoted to the ideals of justice, liberty, and equality as the natural rights of man. Benjamin Franklin (1706-1790) Benjamin Franklin, whom the Scottish philosopher David Hume called America’s â€Å"first great man of letters,† embodied the Enlightenment ideal of humane rationality. Practical yet idealistic, hard-working and enormously successful, Franklin recorded his early life in his famous Autobiography. Writer, printer, publisher, scientist, philanthropist, and diplomat, he was the most famous and respected private figure of his time. He was the first great self-made man in America, a poor democrat born in an aristocratic age that his fine example helped to liberalize. Franklin was a second-generation immigrant. His Puritan father, a chandler (candle-maker), came to Boston, Massachusetts, from England in 1683. In many ways Franklin’s life illustrates the impact of the Enlightenment on a gifted individual. Self-educated but well-read in John Locke, Lord Shaftesbury, Joseph Addison, and other Enlightenment writers, Franklin learned from them to apply reason to his own life and to break with tradition — in particular the old-fashioned Puritan tradition — when it threatened to smother his ideals. While a youth, Franklin taught himself languages, read widely, and practiced writing for the public. When he moved from Boston to Philadelphia, Pennsylvania, Franklin already had the kind of education associated with the upper classes. He also had the Puritan capacity for hard, careful work, constant self-scrutiny, and the desire to better himself. These qualities steadily propelled him to wealth, respectability, and honor. Never selfish, Franklin tried to help other ordinary people become successful by sharing his insights and initiating a characteristically American genre — the self-help book. Franklin’s Poor Richard’s Almanack, begun in 1732 and published for many years, made Franklin prosperous and well-known throughout the colonies. In this annual book of useful encouragement, advice, and factual information, amusing characters such as old Father Abraham and Poor Richard exhort the reader in pithy, memorable sayings. In â€Å"The Way to Wealth,† which originally appeared in the Almanack, Father Abraham, â€Å"a plain clean old Man, with white Locks,† quotes Poor Richard at length. â€Å"A Word to the Wise is enough,† he says. â€Å"God helps them that help themselves. † â€Å"Early to Bed, and early to rise, makes a Man healthy, wealthy, and wise. † Poor Richard is a psychologist (â€Å"Industry pays Debts, while Despair encreaseth them†), and he always counsels hard work (â€Å"Diligence is the Mother of Good Luck†). Do not be lazy, he advises, for â€Å"One To-day is worth two tomorrow. â€Å"Sometimes he creates anecdotes to illustrate his points: â€Å"A little Neglect may breed great Mischief†¦. For want of a Nail the Shoe was lost; for want of a Shoe the Horse was lost; and for want of a Horse the Rider was lost, being overtaken and slain by the Enemy, all for want of Care about a Horse-shoe Nail. † Franklin was a genius at compressing a moral point: â€Å"What maintains one Vice, would bring up two Children. † â€Å"A small leak will sink a great Ship. † â€Å"Fools make Feasts, and wise Men eat them. † Franklin’s Autobiography is, in part, another self-help book. Written to advise his son, it covers only the early years. The most famous section describes his scientific scheme of self- improvement. Franklin lists 13 virtues: temperance, silence, order, resolution, frugality, industry, sincerity, justice, moderation, cleanliness, tranquility, chastity, and humility. He elaborates on each with a maxim; for example, the temperance maxim is â€Å"Eat not to Dullness. Drink not to Elevation. † A pragmatic scientist, Franklin put the idea of perfectibility to the test, using himself as the experimental subject. To establish good habits, Franklin invented a reusable calendrical record book in which he worked on one virtue each week, recording each lapse with a black spot. His theory prefigures psychological behaviorism, while his systematic method of notation anticipates modern behavior modification. The project of self-improvement blends the Enlightenment belief in perfectibility with the Puritan habit of moral self-scrutiny. Franklin saw early that writing could best advance his ideas, and he therefore deliberately perfected his supple prose style, not as an end in itself but as a tool. â€Å"Write with the learned. Pronounce with the vulgar,† he advised. A scientist, he followed the Royal (scientific) Society’s 1667 advice to use â€Å"a close, naked, natural way of speaking; positive expressions, clear senses, a native easiness, bringing all things as near the mathematical plainness as they can. † Despite his prosperity and fame, Franklin never lost his democratic sensibility, and he was an important figure at the 1787 convention at which the U. S. Constitution was drafted. In his later years, he was president of an antislavery association. One of his last efforts was to promote universal public education. Hector St. John de Crevecoeur (1735-1813) Another Enlightenment figure is Hector St. John de Crevecoeur, whose Letters from an American Farmer (1782) gave Europeans a glowing idea of opportunities for peace, wealth, and pride in America. Neither an American nor a farmer, but a French aristocrat who owned a plantation outside New York City before the Revolution, Crevecoeur enthusiastically praised the colonies for their industry, tolerance, and growing prosperity in 12 letters that depict America as an agrarian paradise — a vision that would inspire Thomas Jefferson, Ralph Waldo Emerson, and many other writers up to the present. Crevecoeur was the earliest European to develop a considered view of America and the new American character. The first to exploit the â€Å"melting pot† image of America, in a famous passage he asks: What then is the American, this new man? He is either a European, or the descendant of a European, hence that strange mixture of blood, which you will find in no other country. I could point out to you a family whose grandfather was an Englishman, whose wife was Dutch, whose son married a French woman, and whose present four sons have now four wives of different nations†¦. Here individuals of all nations are melted into a new race of men, whose labors and posterity will one day cause changes in the world. THE POLITICAL PAMPHLET: Thomas Paine (1737-1809) The passion of Revolutionary literature is found in pamphlets, the most popular form of political literature of the day. Over 2,000 pamphlets were published during the Revolution. The pamphlets thrilled patriots and threatened loyalists; they filled the role of drama, as they were often read aloud in public to excite audiences. American soldiers read them aloud in their camps; British Loyalists threw them into public bonfires. Thomas Paine’s pamphlet Common Sense sold over 100,000 copies in the first three months of its publication. It is still rousing today. â€Å"The cause of America is in a great measure the cause of all mankind,† Paine wrote, voicing the idea of American exceptionalism still strong in the United States — that in some fundamental sense, since America is a democratic experiment and a country theoretically open to all immigrants, the fate of America foreshadows the fate of humanity at large. Political writings in a democracy had to be clear to appeal to the voters. And to have informed voters, universal education was promoted by many of the founding fathers. One indication of the vigorous, if simple, literary life was the proliferation of newspapers. More newspapers were read in America during the Revolution than anywhere else in the world. Immigration also mandated a simple style. Clarity was vital to a newcomer, for whom English might be a second language. Thomas Jefferson’s original draft of the Declaration of Independence is clear and logical, but his committee’s modifications made it even simpler. The Federalist Papers, written in support of the Constitution, are also lucid, logical arguments, suitable for debate in a democratic nation. NEOCLASSISM: EPIC, MOCK EPIC, AND SATIRE Unfortunately, â€Å"literary† writing was not as simple and direct as political writing. When trying to write poetry, most educated authors stumbled into the pitfall of elegant neoclassicism. The epic, in particular, exercised a fatal attraction. American literary patriots felt sure that the great American Revolution naturally would find expression in the epic — a long, dramatic narrative poem in elevated language, celebrating the feats of a legendary hero. Many writers tried but none succeeded. Timothy Dwight (1752-1817), one of the group of writers known as the Hartford Wits, is an example. Dwight, who eventually became the president of Yale University, based his epic, The Conquest of Canaan (1785), on the Biblical story of Joshua’s struggle to enter the Promised Land. Dwight cast General Washington, commander of the American army and later the first president of the United States, as Joshua in his allegory and borrowed the couplet form that Alexander Pope used to translate Homer. Dwight’s epic was as boring as it was ambitious. English critics demolished it; even Dwight’s friends, such as John Trumbull (1750-1831), remained unenthusiastic. So much thunder and lightning raged in the melodramatic battle scenes that Trumbull proposed that the epic be provided with lightning rods. Not surprisingly, satirical poetry fared much better than serious verse. The mock epic genre encouraged American poets to use their natural voices and did not lure them into a bog of pretentious and predictable patriotic sentiments and faceless conventional poetic epithets out of the Greek poet Homer and the Roman poet Virgil by way of the English poets. In mock epics like John Trumbull’s good-humored M’Fingal (1776-82), stylized emotions and conventional turns of phrase are ammunition for good satire, and the bombastic oratory of the revolution is itself ridiculed. Modeled on the British poet Samuel Butler’s Hudibras, the mock epic derides a Tory, M’Fingal. It is often pithy, as when noting of condemned criminals facing hanging: No man e’er felt the halter draw With good opinion of the law. M’Fingal went into over 30 editions, was reprinted for a half-century, and was appreciated in England as well as America. Satire appealed to Revolutionary audiences partly because it contained social comment and criticism, and political topics and social problems were the main subjects of the day. The first American comedy to be performed, The Contrast (produced 1787) by Royall Tyler (1757-1826), humorously contrasts Colonel Manly, an American officer, with Dimple, who imitates English fashions. Naturally, Dimple is made to look ridiculous. The play introduces the first Yankee character, Jonathan. Another satirical work, the novel Modern Chivalry, published by Hugh Henry Brackenridge in installments from 1792 to 1815, memorably lampoons the excesses of the age. Brackenridge (1748- 1816), a Scottish immigrant raised on the American frontier, based his huge, picaresque novel on Don Quixote; it describes the misadventures of Captain Farrago and his stupid, brutal, yet appealingly human, servant Teague O’Regan. POET OF THE AMERICAN REVOLUTION: Philip Freneau (1752-1832). One poet, Philip Freneau, incorporated the new stirrings of European Romanticism and escaped the imitativeness and vague universality of the Hartford Wits. The key to both his success and his failure was his passionately democratic spirit combined with an inflexible temper. The Hartford Wits, all of them undoubted patriots, reflected the general cultural conservatism of the educated classes. Freneau set himself against this holdover of old Tory attitudes, complaining of â€Å"the writings of an aristocratic, speculating faction at Hartford, in favor of monarchy and titular distinctions. â€Å"Although Freneau received a fine education and was as well acquainted with the classics as any Hartford Wit, he embraced liberal and democratic causes. From a Huguenot (radical French Protestant) background, Freneau fought as a militiaman during the Revolutionary War. In 1780, he was captured and imprisoned in two British ships, where he almost died before his family managed to get him released. His poem â€Å"The British Prison Ship† is a bitter condemnation of the cruelties of the British, who wished â€Å"to stain the world with gore. † This piece and other revolutionary works, including â€Å"Eutaw Springs,† â€Å"American Liberty,† â€Å"A Political Litany,† â€Å"A Midnight Consultation,† and â€Å"George the Third’s Soliloquy,† brought him fame as the â€Å"Poet of the American Revolution. † Freneau edited a number of journals during his life, always mindful of the great cause of democracy. When Thomas Jefferson helped him establish the militant, anti-Federalist National Gazette in 1791, Freneau became the first powerful, crusading newspaper editor in America, and the literary predecessor of William Cullen Bryant, William Lloyd Garrison, and H.L. Mencken. As a poet and editor, Freneau adhered to his democratic ideals. His popular poems, published in newspapers for the average reader, regularly celebrated American subjects. â€Å"The Virtue of Tobacco† concerns the indigenous plant, a mainstay of the southern economy, while â€Å"The Jug of Rum† celebrates the alcoholic drink of the West Indies, a crucial commodity of early American trade and a major New World export. Common American characters lived in â€Å"The Pilot of Hatteras,† as well as in poems about quack doctors and bombastic evangelists. Freneau commanded a natural and colloquial style appropriate to a genuine democracy, but he could also rise to refined neoclassic lyricism in often-anthologized works such as â€Å"The Wild Honeysuckle† (1786), which evokes a sweet-smelling native shrub. Not until the â€Å"American Renaissance† that began in the 1820s would American poetry surpass the heights that Freneau had scaled 40 years earlier. Additional groundwork for later literary achievement was laid during the early years. Nationalism inspired publications in many fields, leading to a new appreciation of things American. Noah Webster (1758-1843) devised an American Dictionary, as well as an important reader and speller for the schools. His Spelling Book sold more than 100 million copies over the years. Updated Webster’s dictionaries are still standard today. The American Geography, by Jedidiah Morse, another landmark reference work, promoted knowledge of the vast and expanding American land itself. Some of the most interesting if nonliterary writings of the period are the journals of frontiersmen and explorers such as Meriwether Lewis (1774-1809) and  Zebulon Pike (1779-1813), who wrote accounts of expeditions across the Louisiana Territory, the vast portion of the North American continent that Thomas Jefferson purchased from Napoleon in 1803. WRITERS OF FICTION. The first important fiction writers widely recognized today, Charles Brockden Brown, Washington Irving, and James Fenimore Cooper, used American subjects, historical perspectives, themes of change, and nostalgic tones. They wrote in many prose genres, initiated new forms, and found new ways to make a living through literature. With them, American literature began to be read and appreciated in the United States and abroad. Charles Brockden Brown (1771-1810) Already mentioned as the first professional American writer, Charles Brockden Brown was inspired by the English writers Mrs. Radcliffe and English William Godwin. (Radcliffe was known for her terrifying Gothic novels; a novelist and social reformer, Godwin was the father of Mary Shelley, who wrote Frankenstein and married English poet Percy Bysshe Shelley. ) Driven by poverty, Brown hastily penned four haunting novels in two years: Wieland (1798), Arthur Mervyn (1799), Ormond (1799), and Edgar Huntley (1799). In them, he developed the genre of American Gothic. The Gothic novel was a popular genre of the day featuring exotic and wild settings, disturbing psychological depth, and much suspense. Trappings included ruined castles or abbeys, ghosts, mysterious secrets, threatening figures, and solitary maidens who survive by their wits and spiritual strength. At their best, such novels offer tremendous suspense and hints of magic, along with profound explorations of the human soul in extremity. Critics suggest that Brown’s Gothic sensibility expresses deep anxieties about the inadequate social institutions of the new nation. Brown used distinctively American settings. A man of ideas, he dramatized scientific theories, developed a personal theory of fiction, and championed high literary standards despite personal poverty. Though flawed, his works are darkly powerful. Increasingly, he is seen as the precursor of romantic writers like Edgar Allan Poe, Herman Melville, and Nathaniel Hawthorne. He expresses subconscious fears that the outwardly optimistic Enlightenment period drove underground. Washington Irving (1789-1859). The youngest of 11 children born to a well-to-do New York merchant family, Washington Irving became a cultural and diplomatic ambassador to Europe, like Benjamin Franklin and Nathaniel Hawthorne. Despite his talent, he probably would not have become a full-time professional writer, given the lack of financial rewards, if a series of fortuitous incidents had not thrust writing as a profession upon him. Through friends, he was able to publish his Sketch Book (1819-1820) simultaneously in England and America, obtaining copyrights and payment in both countries. The Sketch Book of Geoffrye Crayon (Irving’s pseudonym) contains his two best remembered stories, â€Å"Rip Van Winkle† and â€Å"The Legend of Sleepy Hollow. † â€Å"Sketch† aptly describes Irving’s delicate, elegant, yet seemingly casual style, and â€Å"crayon† suggests his ability as a colorist or creator of rich, nuanced tones and emotional effects. In the Sketch Book, Irving transforms the Catskill Mountains along the Hudson River north of New York City into a fabulous, magical region. American readers gratefully accepted Irving’s imagined â€Å"history† of the Catskills, despite the fact (unknown to them) that he had adapted his stories from a German source. Irving gave America something it badly needed in the brash, materialistic early years: an imaginative way of relating to the new land. No writer was as successful as Irving at humanizing the land, endowing it with a name and a face and a set of legends. The story of â€Å"Rip Van Winkle,† who slept for 20 years, waking to find the colonies had become independent, eventually became folklore. It was adapted for the stage, went into the oral tradition, and was gradually accepted as authentic American legend by generations of Americans. Irving discovered and helped satisfy the raw new nation’s sense of history. His numerous works may be seen as his devoted attempts to build the new nation’s soul by recreating history and giving it living, breathing, imaginative life. For subjects, he chose the most dramatic aspects of American history: the discovery of the New World, the first president and national hero, and the westward exploration. His earliest work was a sparkling, satirical History of New York (1809) under the Dutch, ostensibly written by Diedrich Knickerbocker (hence the name of Irving’s friends and New York writers of the day, the â€Å"Knickerbocker School†). James Fenimore Cooper (1789-1851) James Fenimore Cooper, like Irving, evoked a sense of the past and gave it a local habitation and a name. In Cooper, though, one finds the powerful myth of a golden age and the poignance of its loss. While Irving and other American writers before and after him scoured Europe in search of its legends, castles, and great themes, Cooper grasped the essential myth of America: that it was timeless, like the wilderness. American history was a trespass on the eternal; European history in America was a reenactment of the fall in the Garden of Eden. The cyclical realm of nature was glimpsed only in the act of destroying it: The wilderness disappeared in front of American eyes, vanishing before the oncoming pioneers like a mirage. This is Cooper’s basic tragic vision of the ironic destruction of the wilderness, the new Eden that had attracted the colonists in the first place. Personal experience enabled Cooper to write vividly of the transformation of the wilderness and of other subjects such as the sea and the clash of peoples from different cultures. The son of a Quaker family, he grew up on his father’s remote estate at Otsego Lake (now Cooperstown) in central New York State. Although this area was relatively peaceful during Cooper’s boyhood, it had once been the scene of an Indian massacre. Young Fenimore Cooper grew up in an almost feudal environment. His father, Judge Cooper, was a landowner and leader. Cooper saw frontiersmen and Indians at Otsego Lake as a boy; in later life, bold white settlers intruded on his land. Natty Bumppo, Cooper’s renowned literary character, embodies his vision of the frontiersman as a gentleman, a Jeffersonian â€Å"natural aristocrat. † Early in 1823, in The Pioneers, Cooper had begun to discover Bumppo. Natty is the first famous frontiersman in American literature and the literary forerunner of countless cowboy and backwoods heroes. He is the idealized, upright individualist who is better than the society he protects. Poor and isolated, yet pure, he is a touchstone for ethical values and prefigures Herman Melville’s Billy Budd and Mark Twain’s Huck Finn. Based in part on the real life of American pioneer Daniel Boone — who was a Quaker like Cooper — Natty Bumppo, an outstanding woodsman like Boone, was a peaceful man adopted by an Indian tribe. Both Boone and the fictional Bumppo loved nature and freedom. They constantly kept moving west to escape the oncoming settlers they had guided into the wilderness, and they became legends in their own lifetimes. Natty is also chaste, high-minded, and deeply spiritual: He is the Christian knight of medieval romances transposed to the virgin forest and rocky soil of America. The unifying thread of the five novels collectively known as the Leather-Stocking Tales is the life of Natty Bumppo. Cooper’s finest achievement, they constitute a vast prose epic with the North American continent as setting, Indian tribes as characters, and great wars and westward migration as social background. The novels bring to life frontier America from 1740 to 1804. Cooper’s novels portray the successive waves of the frontier settlement: the original wilderness inhabited by Indians; the arrival of the first whites as scouts, soldiers, traders, and frontiersmen; the coming of the poor, rough settler families; and the final arrival of the middle class, bringing the first professionals — the judge, the physician, and the banker. Each incoming wave displaced the earlier: Whites displaced the Indians, who retreated westward; the â€Å"civilized† middle classes who erected schools, churches, and jails displaced the lower-class individualistic frontier folk, who moved further west, in turn displacing the Indians who had preceded them. Cooper evokes the endless, inevitable wave of settlers, seeing not only the gains but the losses. Cooper’s novels reveal a deep tension between the lone individual and society, nature and culture, spirituality and organized religion. In Cooper, the natural world and the Indian are fundamentally good — as is the highly civilized realm associated with his most cultured characters. Intermediate characters are often suspect, especially greedy, poor white settlers who are too uneducated or unrefined to appreciate nature or culture. Like Rudyard Kipling, E. M. Forster, Herman Melville, and other sensitive observers of widely varied cultures interacting with each other, Cooper was a cultural relativist. He understood that no culture had a monopoly on virtue or refinement. Cooper accepted the American condition while Irving did not. Irving addressed the American setting as a European might have — by importing and adapting European legends, culture, and history. Cooper took the process a step farther. He created American settings and new, distinctively American characters and themes. He was the first to sound the recurring tragic note in American fiction. WOMEN AND MINORITIES Although the colonial period produced several women writers of note, the revolutionary era did not further the work of women and minorities, despite the many schools, magazines, newspapers, and literary clubs that were springing up. Colonial women such as Anne Bradstreet, Anne Hutchinson, Ann Cotton, and Sarah Kemble Knight exerted considerable social and literary influence in spite of primitive conditions and dangers; of the 18 women who came to America on the ship Mayflower in 1620, only four survived the first year. When every able-bodied person counted and conditions were fluid, innate talent could find expression. But as cultural institutions became formalized in the new republic, women and minorities gradually were excluded from them. Phillis Wheatley (c. 1753-1784) Given the hardships of life in early America, it is ironic that some of the best poetry of the period was written by an exceptional slave woman. The first African-American author of importance in the United States, Phillis Wheatley was born in Africa and brought to Boston, Massachusetts, when she was about seven, where she was purchased by the pious and wealthy tailor John Wheatley to be a companion for his wife. The Wheatleys recognized Phillis’s remarkable inte.

Thursday, January 9, 2020

Business Sector Within Advertising Marketing - 3094 Words

1: Introduction: ZOOPPA. (2015) explained that it was founded in 2007 near Venice (Italy). It is an entrepreneur performing in business to business sector within advertising marketing. It is the only venture in history which involves community users in creating ads for different brands all over the world. Basically, it is has 12 individuals managing and planning for its activities but more than 75,000 community users registered, who are contributing in its success and growth. Initially Zooppa started from Italy but within a very short it has been launched in U.S.A, Brazil and Europe too. Zooppa is a global social advertising network which is allowing community members and consumers of the brands to create unique and attractive ads in any†¦show more content†¦However, Zooppa is helping brands in launching their new products or services, increasing their brand visibility, building direct relationship with their potential and loyal customers, providing a plat form to start communication about the brand, entertaining customers, increasing brand awareness and finding new potential users and consumers. Additionally, it brings an opportunity for the community users who are creative and talented, to interact and coordinate with leading brands, share their creative work, exchange their creative ideas and coordinate with other talented and creative individuals regardless their location in the world (ZOOPPA, 2015). 2: Internal marketing: Providing quality, unique and effective services to customers and clients is as important as the development and production of unique and qualitative products. In this context, the employees or workforce can be an effective and significant marketing tool for the entrepreneur. These individuals are on the front lines, adapting and integrating entrepreneur s marketing strategies with the requirements and desires of each customer or client they interact with (Gronroos, 2011). The appearance, communication approach and behaviour represent the business. However, internal marketing has been defined as a tool

Wednesday, January 1, 2020

The Dangers of Shirking Responsibility in Arthur Millers...

The Dangers of Shirking Responsibility in Arthur Millers All My Sons Arthur Millers All My Sons is a well-made play in every sense of that term. It not only is carefully and logically constructed, but addresses its themes fully and effectively. The play communicates different ideas on war, materialism, family, and honesty. However, the main focus, especially at the plays climax, is the issue of personal responsibility. In particular, Miller demonstrates the dangers of shirking responsibility and, then, ascribing blame to others. Nearly every character in All My Sons, in one way or another, fails to take responsibility. The Keller family, as a whole, is severely dysfunctional in that they keep secrets and†¦show more content†¦The ramifications of his action is that not only did young men die in the war but his friend and business partner, Steve, was sent to prison for the crime. Meanwhile, Joe continues to live as a free, but possibly haunted, man. There is great irony in his speech about his return home from jail: The story was, I pulled a fast one getting myself exonerated. So I get out of my car, and I walk down the street. But very slow. And with a smile. The beast!. I was the beast; the guy who sold cracked cylinder heads to the Army Air Force; the guy who made twenty-one P-40s crash in Australia. (628) His cool words of innocence seem to belie the fear of being found out and the continual struggle to convince himself that he really is not guilty. He does, as the saying goes, protest too much. The truth, when revealed at the end, really is more than he can live with. When others recognize what he has known in his heart all along, Joe kills himself. As mentioned above, All My Sons is not just about the failure to be responsible; it is about blaming others for ones own wrongs, that includes giving responsibility to another for ones own life. This, too, is a facet of almost every characters personality. While Joe, again, is the major character to give blame, others do as well. Steves children, George and Ann, place much responsibility for their own actions on Chris. George says he only believed everything,Show MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 PagesHughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux and others . . . This book was printed on recycled paper. Management http://www.mhhe.com/primis/online/ Copyright  ©2005 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval